BLAST AWAY ALL ONLINE NEGATIVE REVIEWS AND COMMENTS ABOUT YOUR BRAND
Having a positive online reputation leads to higher trust, more credibility, more leads and less risk.
Are you aware of what people are saying about your business online?
Are you monitoring how your company’s services or products are being described on social media?
If not, your online reputation could be at risk and you aren’t even aware of it. A negative brand image on the internet today can seriously damage your business.
Why? Simply because most consumers today read online reviews before choosing who they want to do business with.
%
of consumers say online reviews impact their buying decisions
WHAT IS ONLINE REPUTATION MANAGMENT?
Online Reputation management is a type of online marketing that tracks and maintains a company’s online perception. This involves tracking comments made about your business, promoting positive reviews or testimonials, publishing favourable content online and responding in a professional and timely manner. It is an ongoing process that requires continual assessment and management to ensure you build an overall positive brand image that makes consumers feel at ease when doing business with you.
If you think you can ignore it, or if you think you can make it without addressing people’s voices, opinions, and reviews, think again!
%
of consumers have changed their minds about a business based on negative reviews
Why Should You Care?
A tarnished Online Reputation can have adverse effects on your business. The majority of online shoppers are inclined to research a company’s reputation before doing business with them. Any negative comments may result in them taking their business elsewhere.
Ocassionally, there may be incidents in business where a disappointed customer may leave negative feedback. It is best to try and resolve any issues with the aggrieved customer and persuade them to retract their negative feedback. If this is not possible, and it’s a one-off comment, it may be best to employ the services of a Repuation Management Consultant to help remove negative feedback about your business.
%
of consumers trust online reviews as much as personal recommendations
How To Respond To Negative Reviews
Apologize and sympathize
The best advice towards fixing a problem is acknowledging the problem. Despite what happened, an apology and sympathising with your customer’s experience can work wonders.
Promote
So the famous waffles weren’t up to expectations the day this particular customer visited. If they’re what you are famous for, why not clarify that? “Our waffles are normally a bit hit. We’re really sorry to hear that they didn’t meet your expectations when you visited! Please pay us another visit and enjoy our famous waffles on the house”
Move the conversation offline
Don’t open a can of worms. Offer the reviewer the opportunity to reach out via phone, email or both.Leave your business name, location and category out of this. You don’t want your negative reviews showing up in search!
Now that wasn’t so bad, was it? You can use software to pull in your reviews from all over the web so you can respond quickly. And if you don’t have time, seek out our Digital Agency services to do it for you. Not only do we guarantee expertise, we guarantee it in a hurry: we respond to reviews as soon as our software pulls them in!
What We Can Do For You
There may be incidents in business where a disappointed customer may leave negative feedback. It is best to try and resolve any issues with the aggrieved customer and persuade them to retract their negative feedback. If this is not possible, and it’s a one-off comment, it may be best to employ the services of a Repuation Management Consultant to help remove negative feedback about your business.
Most business owners lack time and experience to continually monitor search engines, social media sites and other web sources to see what customers are saying about them.
With our knowledge and experience, we can help repair your company’s reputation; making it an attractive propostion amongst potential customers looking to purchase your type of product or service.
Our Reputation Marketing Services includes:
- Online Reputation Assessment
- Reputation Building
- Brand Recovery & Crisis Management
- Search Engine Monitoring
- Review Site Monitoring & Management
- Social Media Management
- Content Marketing
With a clear and conscise Reputation Management Plan, you can:
- Be pro-active by building a solid and trustworthy brand image before anything negative surfaces;
- Have peace of mind knowing that your business is highlighted in a positive manner to potential customers;
- Address any negative online reputation and reverse any adverse impact to your business.
We undertand that there is a lot at stake for you regarding what people are saying about your business online. It can take just one negative review or social media post about your business to cause a detrimental effect to your business.
We address negative issues head-on, dealing with them immediately to minimize the impact they have on your ability to attract new online leads.
Don’t leave Reputation Management to chance. Contact us today to discuss your requirements and we will work closely with you to create the best strategy for your business.